Best Buy Members Can Score the NFL Sunday Ticket For $234

By Phillip Swann
The TV Answer Man
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The first Sunday of the 2026 NFL regular season is three weeks from today. And Best Buy is offering select fans the NFL Sunday Ticket for $234, more than 50 percent off the $480 rate for returning subscribers who buy the standalone plan.

Who Can Get the Deal?

My Best Buy Plus and My Best Buy Total members can currently purchase the full NFL Sunday Ticket season for the discounted rate of $234. The reduced price is available to both new and existing Sunday Ticket subscribers who hold an active My Best Buy Plus ($29.99 per year) or Best Buy Total ($199.99 a year) membership.

Is This a Good Deal?

Best Buy shoppers who are not yet members can enroll in the cheaper Plus plan and get the Ticket for $234. That would bring the total price to roughly $264, still far less than the regular price ($480) for returning customers on YouTube Primetime Channels or returning customers on YouTube TV ($378.). However, if you are a new Sunday Ticket subscriber, you can now get the Ticket for $240 on either YouTube TV or YouTube Primetime Channels. So this deal is really best for returning subscribers, not new ones.

How Do You Activate the Ticket Offer?

After purchasing the Best Buy Plus or Total package on the Best Buy site, buyers receive an email with activation instructions that complete the process on the YouTube platform. A YouTube TV subscription is not required; the package can be purchased as a standalone through YouTube Primetime Channels. Bundling with YouTube TV is optional and adds access to more than 100 live channels, including local and national NFL broadcasts

What Is the NFL Sunday Ticket?

The NFL Sunday Ticket, which is available exclusively on YouTube Primetime Channels and YouTube TV, delivers every out-of-market Sunday afternoon regular-season game carried on CBS and FOX. Subscribers can watch the games on smart phones, tablets, Smart TVs, streaming devices and other compatible devices.

Viewers can stream the action on phones, tablets, smart TVs, streaming devices, and other compatible platforms.

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Locally broadcast games, nationally televised primetime matchups such as Sunday Night Football and Thursday Night Football, and certain holiday games, are not included in the Ticket plan.

Are There Other Sunday Ticket Deals?

This Best Buy promotion comes as other companies are also pitching discounts or free trials for Sunday Ticket. To learn about other Sunday Ticket discounts, see our past articles by clicking this link and this link.

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To learn more about the Best Buy deal, click this link.

The TV Answer Man is veteran journalist Phillip Swann who has covered the TV technology scene for more than three decades. He will answer your questions regarding new devices and services that are changing the way you watch television. See the bio for Phillip Swann here.